Santa Cruz - the 71Miles Travel Guide
08:18 PM May 07, 2008 23 comments »Weekend Hotel Deals - from KAYAK
- $204 Ramada Marina
- $212 Lighthouse Lodge
- $203 Howard Johnson Inn and Suites...
- $267 The Centrella Inn
- $258 Pacific Grove Inn
- $209 Martine Inn
- $249 Spindrift Inn
- $200 Holiday Inn Express...
At a Glance: John’s Favorites
- Lodging: Babbling Brook, Sea & Sand Inn
- Vacation Rentals: Find a place in Santa Cruz
- Restaurants: Soif Wine Bar, Ristorante Avanti, Zoccoli’s
- See & Do: Beach Boardwalk, surf school, UC campus, Pacific Ave.
- Slideshow: Watch the video overview.
Introduction
Santa Cruz isn’t on most people’s minds in winter, but it ought to be. Room rates plunge during the chilly months, and the legendary beaches are at their most dramatic. The ocean positively thunders against the long, sandy strands, and surfers come from miles away to ply the giant waves. The weather is remarkably warm too. The reason? Santa Cruz faces south on crescent-shaped Monterey Bay and gets drenched with sun all day. The water is cold—a chilly 55º on average—but you can often laze on the sand in mid-winter with your shirt off.
But the people, not the beaches, are what make Santa Cruz so notoriously—and deliciously—weird. There’s a rich stew of odd and alternative characters here, from lesbian moms and tie-dye-clad potheads, to Silicon Valley millionaires and internationally famous academics. And they all seem to hug each other: you can’t walk half a block downtown without seeing two friends embracing on the sidewalk, while a nearby bag man rants on the corner about the Bush Administration (there’s active political discourse even among the homeless here).
Which begs the question, why are Santa Cruzians so aggressively political? Here’s my theory: Santa Cruz is the southernmost edge of the Bay Area Bubble. South of here, Los Angeles’s sphere of influence predominates. Santa Cruzians stand guard at the gate, and when you’re the sentinel, you have to be militant.
Why Go?
- Stroll the beach with your sweetheart.
- Hole up in a cozy B&B at off-season prices.
- Get some mid-winter color in your cheeks.
- Rediscover the joy of wearing flowers in your hair.
How Far?
- 85 minutes from the Golden Gate Bridge.
Drawbacks?
- Parking sucks. Big time.
- Limited nightlife, unless you’re still in college.
See & Do
The sugary-sweet smell of cotton candy mixes with the salty air at the Santa Cruz Beach Boardwalk, the oldest beach-boardwalk amusement park on the West Coast. If you’ve never ridden a vintage wooden rollercoaster, make a beeline for the 1924 Giant Dipper, which clackety-clacks high above the beach before the bottom drops out; sit in the last car for the whip-crack effect. Ride a painted pony aboard the fabulously retro 1911 Loof Carousel, with a real brass ring to grab. Afterward, lose a filling on a caramel apple or salt-water taffy at Marini’s, an old-fashioned confectionery shop on the boardwalk since 1915.

Unlike modern amusement parks, you’re not held hostage here: because the boardwalk sits smack dab on the beach, you can amble back and forth between your beach-towel basecamp and the boardwalk’s honky-tonk fun. Note: Rides operate on weekends only in the winter, except in December when it’s only open Christmas week. Cheapskates can park free if they arrive shortly before closing; the attendant leaves before the boardwalk’s rides shut down for the night.
The best beaches lie further south, flanking the Santa Cruz Harbor. North of the harbor, Seabright Beach is one of SC’s widest beaches and has fluffy-light sand, perfect for building castles. South of the harbor, Twin Lakes Beach (named for the two horrid little ponds across the street from the sand), has a cute little lighthouse at the end of a rock jetty—the perfect Santa Cruz photo op. There’s also a branch of El Palomar here, Santa Cruz’s top Mexican restaurant. The food is good, but the service is abysmally slow (don’t say I didn’t warn you). Still, it’s nice not to have to leave the beach to eat lunch.
Dogs are (sort of) allowed on Its Beach, just north of the surfing statue and the lighthouse on West Cliff. This is the only dog beach in town, and though it’s technically illegal to bring your pooch on the sand, between 10am and 4pm, nobody obeys the rules (welcome to Santa Cruz).
If you’re too antsy to spend the day beachcombing, take a mile-long walk from the boardwalk down West Cliff Drive to Lighthouse Point, and poke your head in to the itty-bitty Surfing Museum in the base of the lighthouse. The collection is limited—there ain’t much space—but there are some cool old redwood surfboards, and chatty, grey-at-the-temples docents tell stories about surfing back in the day.
Bicycling is big in Santa Cruz. Cruisers are all the rage—hardly anyone rides a mountain bike here. Ride along East Cliff Drive toward postcard-pretty Capitola, or head west along West Cliff Drive to the lighthouse.
But surfing is Santa Cruz’s signature sport; winter is prime season, when storms kick up the biggest waves. Ogle the surfers plying the waves at famous Steamers Lane, just south of Lighthouse Point. Tempting though it may be, do not climb the nearby statue of the surfer, or expect to get your ass kicked by a dude in wetsuit. Seriously.
Spring is a better time for learning to surf because the waves are dying back, but are not overly intimidating (usually). Contact Santa Cruz Surf School for lessons; unless you’re a total spaz, you’ll be standing on your board by the end of the day.
Skip the Wharf, unless you’re shopping for kitschy items to sell in your next garage sale (or on eBay in 20 years, if you’re lucky). But if you do find yourself here, walk to the end and listen for the barking and braying sea lions that live under the pier. Kids love ‘em.
Watch the sunset at Natural Bridges State Beach. Though the natural rock bridge fell years ago, the giant rock formations jutting up from the water still look very cool. The angle of the sand and the easy drive-to access make this the perfect spot to ooh and ah as the sun dips below the horizon.
Shopping is surprisingly good in Santa Cruz—if you know where to look. Most shops are clustered along Pacific Avenue. Check out the gorgeous hand-blown-glass dishware at Annieglass. Some of Annieglass’s pieces are in the White House (purchased of course by the Clintons, not the Bushes who I’m sure prefer Lladro). Record collectors and bibliophiles: Logos carries a vast selection of used and rare books and records. If you’re into surf culture, drop by the main branch (on Cooper St) of the famous O’Neill Surf Shop, which began here (Jack O’Neill is a local; keep your eyes open around town for an unassuming guy wearing an eye patch). Galla Cabana sells hip and stylin’ women’s wear like what you see in Hayes Valley in SF; bring your credit card—you’ll need it.
To find out what’s really happening in Santa Cruz, head to Bookshop Santa Cruz. Owner Neil Coonerty is the guy responsible for the ubiquitous ‘Keep Santa Cruz Weird’ bumper stickers, but became a local hero when he set up a tent the day after the 1989 Loma Prieta earthquake, when every other business remained closed, and established the unofficial meeting point for dazed locals. He knows e-v-e-r-y-b-o-d-y. If you’re an avid reader, you’ll love the store too.
Possibly the most beautiful university campus in all California, UC Santa Cruz is famous for its important architecture, most of which is hidden in groves of redwoods or built into the rolling hills. The undergraduate university is structured on the British college system, with separate schools, each with its own academic emphasis and architectural style; every single one is a world of its own. Pick up a map at the gate. UCSC also has the best views in town: from the school’s hilltop location, you can see clear across the bay to Monterey.
For a wacky side trip, take a drive to the Mystery Spot, one America’s last great roadside attractions from the days before Disney brainwashed us into believing that shiny is better than weird. Some call the Mystery Spot an energy vortex because normally straight-as-an-arrow redwoods grow in S curves and electronics fail (skeptics: just try placing a cell-phone call from here). Make reservations! If you don’t, you’ll wait and wait to get in, and there ain’t nothin’ to do up here in the woods—and that includes killing time on your (non-functioning) Crackberry.
Santa Cruz Restaurants: Cheap Eats
A line forms early at Zachary’s ($), a hole-in-the-wall breakfast-only joint in the busy shopping district along Pacific Avenue. Portions are gynormous. If you’re feeling gluttonous, order ‘Mike’s Mess,’ the kitchen-sink scramble.
For real New York-style bagels (read: boiled, then baked), head to the Bagelry ($). The schmears and spreads are delish, especially the egg salad and the humus. For insight into the local culture, the bulletin board here is the best in town.
Part gallery, part living-room-style café, the Attic ($) is my favorite spot for a light lunch or cup of tea while meandering around downtown along Pacific Avenue. Though not exclusively vegetarian, the menu is decidedly veg heavy, with big, crunchy salads, homemade soups, tasty sandwiches, and exceptional vegan pastries that (remarkably) don’t taste like sawdust—try the shortbread cookies. The tea menu is stellar.
If a day by the beach makes you crave chowder and fried fish with tartar sauce and hunks of lemon, head for the Dolphin ($), a coffee-shop-style joint at the very end of the Municipal Wharf—an easy walk from the boardwalk. There’s table service inside, but it’s more fun to order at the window, sit outside at picnic tables, and giggle at the barking sea lions.
For pizza and beer, Engfer Pizza Works ($) is the best around. The pies are fired in a wood-burning oven and made with homemade sauce and unusual combos of toppings, like the ‘no name’ pizza, which is basically a giant salad baked onto a pizza. Play Ping-Pong while you wait. Perfect for kids.
The classic Italian deli, Zoccoli’s ($) has great salami sandwiches, picnic supplies, and take-away meatballs and sauce to heat up for dinner at home—a real timesaver if you’re here for the day, but don’t want to fuss with making dinner once you get home.
Santa Cruz Restaurants: The Best
At last Santa Cruz has a stylin’ restaurant that could make it in food-savvy San Francisco. Soif Wine Bar ($$$) serves a sophisticated, seasonally driven menu of up-to-the-minute Euro-Cal cooking, with 50 wines by the glass, including many unusual varietals, available in two-ounce pours so you can sample a bunch without breaking the bank. To pair with them, there’s a changing, sensibly priced small-plates menu, with dishes from $4 to $6. Depending on the time of year, standouts might include Manchego-stuffed paquillo peppers; octopus salad with arugula, olives and mint; watermelon with fresh goat cheese; or a candied stuffed tomato for desert. Entrées are equally inventive—duck breast with peaches, butter-poached salmon with braised endive. This is one of the few places in town where you can wear high heels and a sexy black dress (though most of the crowd sports denim). Dinner only.
West of downtown, mom-and-pop Ristorante Avanti ($$) makes earthy Italian cooking like your grandmother would have if she’d gone to culinary school. Chicken cacciatore is the specialty, but it’s hard to resist the homemade ravioli or lasagna with lamb, chicken, and fontina cheese. Before ordering, be sure to check out the nightly list of specials, which includes some knock-out seasonal dishes, such as roasted chicken with heirloom tomato salad and corn fritters. Portions are huge. The well-conceived wine list includes some terrific Italian varietals. The vibe is down to earth, folksy even, with the owner’s pottery collection adorning the walls. Wear jeans. Open for lunch Mon-Fri and dinner nightly. Reservations essential at peak times.
For a lingering lunch with your paramour, hippie-chic Gabriella Café ($$-$$$) is long on charm, particularly outside in the sun-dappled garden. Though the earthy Euro-Cal bistro cooking is flavorful and pretty on the plate, it’s the garden that makes Gabriella so special. (NB: tables inside are very close together; if you like lots of space, choose somewhere else.)
Restaurant Prices
- $ = entrées under $10
- $$ = $10 to $15
- $$$ = $16 to $22
- $$$$ = $22 and up
Santa Cruz Motels, Hotels, and B&Bs
Santa Cruz has scores of motels, but few of them stand out for anything beyond their outrageous weekend rates.
The best deal in town, the Sunset Inn ($–$$) has generic-looking motel rooms, but they’re super-clean and have lots of space. Sure, you’ll have to drive to the beach—and everywhere else in town for that matter—but at these prices, who cares?
Smack dab on the beach atop a cliff with grassy lawns, the Sea & Sand ($$$) is my favorite motel in Santa Cruz. Rooms are small and the bathrooms need updating, but how fabulous it is to fall asleep to the sound of barking sea lions and crashing waves, then awaken to the sun glittering on the roiling waves. Double-queen rooms have the most space.
A meandering stream cuts through the lush gardens at the Babbling Brook Inn ($$$–$$$$). Though it feels like you’re in the woods, you’re actually within walking distance of downtown. Rooms are decorated with a nod to French-provincial style, with some luxe details like goose-down pillows and featherbeds. And most have fireplaces (both gas and wood-burning), a nice touch on a foggy night.
Alas, the Compassion Flower Inn has closed—the world’s only medical-marijuana-inspired B&B is no more.
Overlooking the ocean and the Wharf, the Casa Blanca Inn ($$$–$$$$) was built around a former mansion. The place looks like it was decorated by somebody’s grandmother in the 1980s, with a quirky mix of white wicker and dark wood, but rooms are comfy and most have water views. If you’re a hipster, you may roll your eyes, but Betty White apparently enjoyed her stay here.
The generic Best Western All Suites Inn ($$–$$$$) could be anywhere, but every room is a suite that sleeps four and has a kitchenette, making it an ideal choice for families with kids.
Hotel Prices
- $ = standard double under $100
- $$ = $100 to $200
- $$$ = $200 to $300
- $$$$ = $300 & up
Vacation Rentals
Whether you’re a budget traveler who can’t afford the double-whammy cost of hotels and restaurants, or a luxury traveler who wants seclusion and over-the-top grandeur, you’ll get more space and privacy for your money by booking a rental property. And you’ll have a kitchen too. Santa Cruz vacation rentals.




March 19th, 2007 at 7:51 pm
Hi John,
ran across your site for the first time and wanted to drop an email if you are ever in search of a photographer, I am passing along my info. I freelanced in NYC for a bit and and overseas and now I’m back in the DC area.
www.stephanieoconnor.com
March 20th, 2007 at 2:34 pm
Hiya Stephanie,
Your post is a bit out of place here, but after seeing your photos, I decided to leave it up so others could check out your (beautiful) work. After all, this is a community site, with live information for travelers, and your stuff on Southeast Asia really captures a sense of place and ought to inspire wanderlust in others. And anything that reminds people of the joy of travel is all right by me. Will keep you posted if we need a photographer. —JV
March 22nd, 2007 at 1:47 pm
This piece was awesome! Look at you go, executive editor.
Suki
March 22nd, 2007 at 2:42 pm
Coming from a Lonely Planet editor who grew up in Santa Cruz, your stamp of approval means a lot. I’m flattered. Thank you! —JV
March 22nd, 2007 at 2:57 pm
YOUR DATES ARE ALL OFF
March 22nd, 2007 at 4:18 pm
Wendy: Thanks for the heads-up. The start dates on the calendar of events (above) are actually correct so you can safely use them to plan your trip; but when you click on the link for more details, the *end* date is wrong. We’re fixing it pronto. Heavy traffic today. —JV
March 22nd, 2007 at 4:48 pm
Awesome! Love your Santa Cruz description - spot on. This is a class act site and can’t wait to see more. Love this line so true:
“South of here, Los Angeles’s sphere of influence predominates. Santa Cruzians stand guard at the gate, and when you’re the sentinel, you have to be militant.”
March 23rd, 2007 at 4:37 pm
Santa Cruz is definitely a fav day or weekend trip of mine, but there are a few highlights I would add to your description - Well Within Spa for way cheap massages and privates tubs/saunas with your honey, fun wineries around SC like Bonny Doon (breaks up the drive…), and a short walk through the monarch butterfly sanctuary near the Natural Bridges (in the right season, of course). A must for me used to be Malabar, a great Sri Lankan veg reataurant, but I hear that it’s closed now. Boo hoo.
March 25th, 2007 at 1:52 am
Thanks for the tips, Jen. I too like the hot-tub spas in Santa Cruz (locals call ‘em soak-n-pokes; isn’t that funny?). And you’re right: the Well Within is the top pick for an inexpensive—and clean—spot for a soak.
I’ll be adding places around Santa Cruz in coming weeks, like the u-pick-em strawberry fields in Davenport and hiking in the redwoods at Big Basin State Park; they’ll be part of a new destination guide that I’ll likely call the Santa Cruz County Coast. Keep your eyes peeled.
And as for Bonny Doon, it’s indeed a great winery. A lot of the former staff now works at Soif, the terrific new wine bar and restaurant I featured under Santa Cruz Restaurants. Check it out! —JV
April 5th, 2007 at 8:01 pm
Hey John:
Great site. As a Santa Cruz native, I - like Suki - enjoyed the section. Great detail on Neil Coonerty, I feel like I learned to read at BSC. I also like this format with the Google maps in that it saves the hard-working writer from having to bore the reader with a lot of pracs. That said, one minor suggestion: give me a little more on the hotels etc regarding their location. Are they in the franchise gulch or easily walkable to the Pacific Ave or beach? Happy to see the excellent Zoccoli’s as well - I went to high school with Russ, the owner.
-Ryan
April 11th, 2007 at 1:59 pm
Thank you, Ryan. I’m flattered! Regarding the hotels, I wove in details about their locations in the reviews so that people could choose where to stay based on what they wanted to do. If you expand the map at the top of the page and set it in hybrid mode, you get a zoomable, satellite Google Earth map.
Everything I’ve covered is bulleted on that map, so you get an immediate sense of how far one thing is from the next. And you can click on the bullets to read pop-up summary reviews. I can’t say enough good things about that map. Check it out!
See you on the road. —John
June 2nd, 2007 at 12:15 pm
Good morning John,
Enjoyed this site so much! Very helpful information and right on the money as well.
There is nothing better after a day of stress than to head on down to Pacific Ave. to walk, window shop, stop and listen to the street music, say hello to the umbrellaman or hike for 5 minutes to that great rollercoaster at the beach!
Should any of your website visitors ever decide to stay and live here and find they have the need for a Realtor with a great reputation that knows the area like the back of his hand, I’m their man!
www.bthayer.com
June 6th, 2007 at 2:51 pm
Hi, Bill. I l-o-v-e the ‘Umbrella Man’ (aka Robert). For those who don’t know, there’s a wonderfully wacky and gentle man who strolls up and down Pacific Ave—in ultra-slow motion—clad entirely in pink. I think of him as the ambassador of Santa Cruz: he makes eye contact with everyone and says hello, then walks away, never asking for anything in return. Marvelous.
Oh, and don’t forget about the Great Morgani, the former stock broker who now stands on Pacific Ave, playing the accordion, dressed like he’s heading to Burning Man. Love him. He can’t play very well, but what gusto! —John
July 3rd, 2007 at 3:43 pm
I was at your site and loved it. Here are a couple of massage spots in downtown Santa Cruz that my husband and I love!
http://www.teahousespa.com/
http://www.wellwithinspa.com/
Our favorite Japanese restaurant in Santa Cruz is Shogun’s on Pacific Ave right around the corner from both spas. It’s the perfect place after spending a couple hours at either spa.
My all time favorite bakery/deli is Gayle’s in Capitola. It’s the best of everything sweet! and then a very cute small bakery/lunch spot is Black China Bakery which you enter either through the ally or the home and garden shop Ironwood. Ironwood is located on a main street.
http://www.gaylesbakery.com/
http://www.blackchinabakery.com/
I love the bay area and all it has to offer.
Enjoy!
November 12th, 2007 at 2:41 pm
Hi John - We have a “bed without breakfast” in Boulder Creek. Just 15-20 minutes from the beach but under the redwoods. We are right on the main street and within walking distance of restaurants and shops. Our home is over 100 years old, and we just restored our carriage house. Please check out our web site: http://www.bouldercreekheritagehouse.com
How do we get listed on your site? Thank you so much
Myr and Al Leake
November 14th, 2007 at 2:37 am
Hi Myr and Al,
Looks like a cute house. And Boulder Creek is a great little town. As for my recommending the house in text, I’d have to see the place before I could do that. Right now I’m in Dubai and won’t be back till mid-December. But the next time I’m en route to Santa Cruz, I’ll stop off and take a look. Thanks for the heads-up!
Best,
John
January 20th, 2008 at 6:01 pm
We spent a really nice afternoon in Santa Cruz yesterday, and I came away with a few thoughts. 1) In the off-season, the boardwalk isn’t crowded, and although the rides aren’t all open, it’s half-price for the unlimited day passes–nice if you have a group of more than, say, two. Also, there’s plenty of parking, and it’s $5 for the whole day. 2) If you run out of things to do on the boardwalk, there’s good bowling across the street at Boardwalk Bowl. 3) If you don’t make reservations at Ristorante Avanti, the wait can be more than an hour. We decided on Betty’s Burgers instead (505 Seabright Ave), which was not only good for that sort of thing, it was perfect for the teenagers we were traveling with.
January 25th, 2008 at 2:07 am
Hey Sarah,
Thanks so much. Great stuff. I’ve added a note about reservations to my review of Avanti. Will check out the bowling alley and Betty’s Burgers on my next visit. I owe you a beer for your excellent research!
All best,
John
February 20th, 2008 at 2:31 pm
santa cruz is dear to my heart as i lived south of there one time in salinas on a work assignment with the local grower shippers…anyway…great friends there (lived mostly in los angeles at this time of my life) and with one exception in san diego my friends in santa cruz are all i have left in the golden state…well heres my comment…might be good to list the staff of life health food grocery store in the shopping section…it is a great place to visit even if you dont buy anything…a local institution…thanks…tommy lee now living in my childhood home state in mississippi….
February 20th, 2008 at 5:20 pm
Hi Tommy,
Yup, I agree with you: Staff of Life is a good grocery. When I’m in town I shop there. I’ll go check out the deli section and see if they make better-than-average sandwiches to take to the beach. If they do, I’ll add it to the main text. (A writer must have an angle for including something in text; otherwise the writing just becomes a series of lists.) Thanks for the reminder! —John
March 21st, 2008 at 4:29 am
it’s a cardinal sin to talk about santa cruz without mentioning the Saturn Cafe. $15 will get you the best burger you’ve ever had, tax/tip included. Coolest restaurant around, hands down.
also of note:
-Benten Sushi on Pacific if you like Nigiri. All fresh flown in from Japan. The Bonito, Super Tuna (Escolar), Uni, Albacore and Shiromi are delectable and unavailable at this quality anywhere else in town.
-Sushi Totoro if you like crazy modern California style Maki. The Raiders Roll, Crispy, and many others are to die for. Expect to pay $15-20/head. $20-25 for I Love Sushi. While pricey and unorthodox, it is pretty damn good Maki.
-Good cheap maki: Pink Godzilla. $10/head will fill you up. Stick to the Maki, the Nigiri no bueno.
-Be sure to swing by the Food Bin and the Herb Room.
-Ciao Bella in Felton is a great little restaurant with a BDSM bartender.
-The Santa Cruz Farmer’s Market, downtown every Wednesday afternoon is an absolute must. Great produce and awesome restaurant booths. Many, many amazing hand held snacks.
March 21st, 2008 at 6:24 pm
Hey Joe,
Thanks for your additions. My favorite? Ciao Bella and its “BDSM bartender.” That place is a riot! While the food could be a touch improved, there’s no beating (sorry) the Abba-era kitsch scene.
Sounds like you’re quite a sushi aficionado. Thanks for the advice on ordering at these spots. I’ll follow your counsel on my next visit to SC, which I hope will be soon: the weather is warming up, and it’s time to hit the beach!
—John
April 15th, 2008 at 11:15 am
I lived in Santa Cruz for 14 years, up until last August.
A note: the Malabar and the cold-kitchen Asian Rose (same owner) both closed, but there’s a little more upscale new Asian Rose on Front Street. Same inexpensive and delicious food, but it’s no longer the cafeteria-line style lunch service it was before.
Also, I recommend (for beer-lovers) both 99 Bottles of Beer on the Wall (downtown, on Walnut St. next to the Walnut St. Cafe), and the Boulder Creek Brewery on Highway 9 in Boulder Creek. Both are excellent pubs-with-food and have a very homey feel to them.